The Politics of PPC Dancing

According to this study from The Rimm-Kaufman Group, voters are searching for presidential candidates online, but less than half of the candidates are actually taking advantage of PPC to get their message out.

Some highlights:

• Less than half of 2008 presidential contenders are using paid search advertising.
• More Republicans are using paid search advertising than Democrats.

Oh, and a little 80s mojo to play in the back ground while poring over the PDF :)

Re-Flex: The Politics of Dancing