AdWords Editor 7.0 Release

Finally! I downloaded AdWords Editor 7.0 yesterday. The latest round of improvements has been a long time coming IMO:

First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.

Keyword Quality Score: The Keywords tab now displays the Quality Score for your keywords.

Keyword Opportunities locale: Tailor your keyword suggestions to a particular language and location by changing your Keyword Opportunities locale.

Campaign targeting in the data view: You can view your targeting settings in the new 'Language' and 'Location' columns on the Campaigns tab. These columns are hidden by default, but you can select them with the column chooser.

Send feedback to Google: Help us improve AdWords Editor by enabling usage tracking in your AdWords Editor settings (Tools menu > Settings).

Other updates:

• The 'Volume' column on the Keyword expansion tab of the Keyword Opportunities tool now shows absolute numbers (traffic for the last month) instead of scaled values.
• The Keyword Opportunities tool isn't available for draft accounts.

Remember to backup before you upgrade!

Read the release notes in AdWords Editor Help for more details.

AdWords Console Update

Noticed new "Device Platform" addition in the "Networks and bidding" section under Edit Campaign Settings. It has two options:

1) Desktop and laptop computers. Here's more info from Google:

Why is there now an option to show my ads on desktop and laptop computers? Isn't that where ads have always shown?

Until recently, this was the default setting on all campaigns. However, we're now able to allow more granular control of what devices you'd like your ads to appear on. We offer the option to opt out of showing ads on desktop and laptop computers for those advertisers who want to target only mobile users, or for those who want to break out their campaigns for each targeting option

2) iPhones and other mobile devices with full Internet browsers. Here's more info from Google:

What are full browsers, and what sort of mobile devices does this include?

We define full browsers as those that can show standard HTML web pages and can support a user making a purchase from start to finish, including supporting any tracking or Analytics functionality on e-commerce pages. Most mobile phones today have WAP browsers, which cannot support those functions.

The number of mobile devices that support full browsers is small but growing. Currently, the iPhone is an example of this type of device. If you have a question about whether a particular model of phone or mobile device offers a full browser, you can check with the manufacturer or a carrier of the device to see whether the device can support HTML pages and e-commerce transactions.